Hassen Poreya: Staff GTM data scientist

Staff GTM data scientist in the San Francisco Bay Area.

I work out where marketing and product money actually pays off, then build the measurement so the answer holds up when someone pushes on it. About eight years across attribution, experimentation and forecasting, now as the founding data scientist at Agaro AI.

Now: Founding data scientist at Agaro AI, since October 2025
Leading: Two data engineers, as people manager and technical lead
Before: Adobe, Intuit and Mercury Insurance
Focus: Multi-touch attribution, marketing mix models, A/B testing and causal inference

Experience

Tools and methods

Regression-based marketing mix models, multi-touch attribution, A/B and holdout testing, propensity matching, difference-in-differences, funnel and cohort analysis, LTV and CAC modeling, churn and revenue forecasting. Lately: Claude Code routines and subagents, Claude skills in Slack, and supervised-autonomy agent workflows.

Education

B.S., Computer Science

Herat University

Foundations of Data Science

Stanford Continuing Studies, 2019

Building on the side: Xperiment

Synthetic AI agents that test web pages, so low-traffic teams can still run experiments. You can try the early version.

Run an A/B test